Behind ProShop Assurance.

The playability guarantee your shop couldn't offer alone — built by people who watched the gap from both sides of the counter.

Why we built this

We've spent years watching shops lose their best customers the same way — a member demos a $700 driver on the range, then drives twenty minutes to a national retailer because they can use it and return it if it doesn't play right. Or they don't buy at all — the price too steep without a return policy.

Every shop we've talked to has the same fight. Every one of them loses it the same way. None of them has the underwriting infrastructure to match a 90-day guarantee on their own — that's the gap ProShop Assurance fills.

The founder

What we believe

The independent pro shop is a relationship business. Members are members for life. Trust is built one fitting at a time. The financial infrastructure of golf retail shouldn't penalize the shop that builds that trust — it should reinforce it.

We don't sell clubs. We don't compete with your fitters. We don't touch your members. We underwrite the guarantee that makes the sale stick.